{"id":2141,"date":"2026-02-07T04:44:14","date_gmt":"2026-02-07T01:44:14","guid":{"rendered":"https:\/\/blog.trendlline.com\/?p=2141"},"modified":"2026-02-07T04:44:16","modified_gmt":"2026-02-07T01:44:16","slug":"%d9%83%d9%8a%d9%81-%d8%aa%d9%82%d9%8a%d8%b3-%d9%86%d8%ac%d8%a7%d8%ad-%d8%ad%d9%85%d9%84%d8%a7%d8%aa-%d8%a7%d9%84%d9%85%d8%a4%d8%ab%d8%b1%d9%8a%d9%86-%d8%a8%d8%a7%d9%84%d8%a3%d8%b1%d9%82%d8%a7%d9%85","status":"publish","type":"post","link":"https:\/\/trendlline.com\/blog\/%d9%83%d9%8a%d9%81-%d8%aa%d9%82%d9%8a%d8%b3-%d9%86%d8%ac%d8%a7%d8%ad-%d8%ad%d9%85%d9%84%d8%a7%d8%aa-%d8%a7%d9%84%d9%85%d8%a4%d8%ab%d8%b1%d9%8a%d9%86-%d8%a8%d8%a7%d9%84%d8%a3%d8%b1%d9%82%d8%a7%d9%85\/","title":{"rendered":"\u0643\u064a\u0641 \u062a\u0642\u064a\u0633 \u0646\u062c\u0627\u062d \u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0645\u0624\u062b\u0631\u064a\u0646 \u0628\u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0648\u0644\u064a\u0633 \u0628\u0627\u0644\u0627\u0646\u0637\u0628\u0627\u0639\u061f"},"content":{"rendered":"\n<p>\u0642\u0628\u0644 \u0642\u064a\u0627\u0633 \u0627\u0644\u0646\u062a\u0627\u0626\u062c\u060c \u062a\u0623\u0643\u062f \u0623\u0648\u0644\u064b\u0627 \u0645\u0646 \u0623\u0646\u0643 \u062a\u0641\u0627\u0648\u0636\u062a \u0628\u0634\u0643\u0644 \u0635\u062d\u064a\u062d \u0645\u0639 \u0627\u0644\u0645\u0624\u062b\u0631\u064a\u0646 \u0639\u0628\u0631 \u062f\u0644\u064a\u0644\u0646\u0627:<br><strong><a href=\"https:\/\/blog.trendlline.com\/%d9%83%d9%8a%d9%81-%d8%aa%d9%81%d8%a7%d9%88%d8%b6-%d8%a7%d9%84%d9%85%d8%a4%d8%ab%d8%b1%d9%8a%d9%86-%d9%88%d8%aa%d8%ad%d8%b5%d9%84-%d8%b9%d9%84%d9%89-%d8%a3%d9%81%d8%b6%d9%84-%d8%b3%d8%b9%d8%b1-%d9%85\/\" title=\"[\u0643\u064a\u0641 \u062a\u0641\u0627\u0648\u0636 \u0627\u0644\u0645\u0624\u062b\u0631\u064a\u0646 \u0648\u062a\u062d\u0635\u0644 \u0639\u0644\u0649 \u0623\u0641\u0636\u0644 \u0633\u0639\u0631 \u0645\u0642\u0627\u0628\u0644 \u0623\u0641\u0636\u0644 \u0646\u062a\u064a\u062c\u0629\u061f]\">[\u0643\u064a\u0641 \u062a\u0641\u0627\u0648\u0636 \u0627\u0644\u0645\u0624\u062b\u0631\u064a\u0646 \u0648\u062a\u062d\u0635\u0644 \u0639\u0644\u0649 \u0623\u0641\u0636\u0644 \u0633\u0639\u0631 \u0645\u0642\u0627\u0628\u0644 \u0623\u0641\u0636\u0644 \u0646\u062a\u064a\u062c\u0629\u061f]<\/a><\/strong><\/p>\n\n\n\n<p>\u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0646\u0637\u0628\u0627\u0639 \u0641\u0642\u0637 \u0642\u062f \u064a\u062c\u0639\u0644\u0643 \u062a\u0639\u062a\u0642\u062f \u0623\u0646 \u0627\u0644\u062d\u0645\u0644\u0629 \u0646\u062c\u062d\u062a \u0628\u064a\u0646\u0645\u0627 \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u062a\u0642\u0648\u0644 \u0627\u0644\u0639\u0643\u0633. \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u0627\u0644 \u0633\u062a\u062a\u0639\u0644\u0645 \u0643\u064a\u0641 \u062a\u0642\u064a\u0633 \u0646\u062c\u0627\u062d \u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0645\u0624\u062b\u0631\u064a\u0646 \u0628\u0637\u0631\u064a\u0642\u0629 \u062f\u0642\u064a\u0642\u0629 \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0644\u064a\u0633 \u0627\u0644\u0634\u0639\u0648\u0631.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. \u062d\u062f\u0651\u062f \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 (KPIs)<\/h2>\n\n\n\n<p>\u0642\u0628\u0644 \u0625\u0637\u0644\u0627\u0642 \u0627\u0644\u062d\u0645\u0644\u0629\u060c \u062d\u062f\u062f:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0639\u062f\u062f \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a<\/li>\n\n\n\n<li>\u0639\u062f\u062f \u0627\u0644\u0637\u0644\u0628\u0627\u062a \u0623\u0648 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a<\/li>\n\n\n\n<li>\u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u0641\u0627\u0639\u0644<\/li>\n\n\n\n<li>\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0627\u0643\u062a\u0633\u0627\u0628<\/li>\n<\/ul>\n\n\n\n<p>\u0628\u062f\u0648\u0646 \u0645\u0624\u0634\u0631\u0627\u062a \u0648\u0627\u0636\u062d\u0629\u060c \u0644\u0627 \u064a\u0645\u0643\u0646 \u0627\u0644\u062d\u0643\u0645 \u0639\u0644\u0649 \u0627\u0644\u0646\u062c\u0627\u062d.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. \u0627\u0633\u062a\u062e\u062f\u0645 \u0631\u0648\u0627\u0628\u0637 \u062a\u062a\u0628\u0639 \u0648\u0623\u0643\u0648\u0627\u062f \u062e\u0635\u0645<\/h2>\n\n\n\n<p>\u0623\u0641\u0636\u0644 \u0627\u0644\u0637\u0631\u0642 \u0644\u0644\u0642\u064a\u0627\u0633:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0631\u0648\u0627\u0628\u0637 \u0645\u062e\u0635\u0635\u0629 \u0644\u0643\u0644 \u0645\u0624\u062b\u0631<\/li>\n\n\n\n<li>\u0623\u0643\u0648\u0627\u062f \u062e\u0635\u0645 \u062e\u0627\u0635\u0629<\/li>\n<\/ul>\n\n\n\n<p>\u0647\u0630\u0627 \u064a\u0633\u0645\u062d \u0644\u0643 \u0628\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0644\u0643\u0644 \u062a\u0639\u0627\u0648\u0646.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. \u0631\u0627\u0642\u0628 \u0627\u0644\u0648\u0635\u0648\u0644 \u0648\u0627\u0644\u062a\u0641\u0627\u0639\u0644<\/h2>\n\n\n\n<p>\u062a\u0627\u0628\u0639:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0639\u062f\u062f \u0627\u0644\u0645\u0634\u0627\u0647\u062f\u0627\u062a<\/li>\n\n\n\n<li>\u0627\u0644\u0625\u0639\u062c\u0627\u0628\u0627\u062a \u0648\u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a<\/li>\n\n\n\n<li>\u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0627\u062a<\/li>\n<\/ul>\n\n\n\n<p>\u0644\u0643\u0646 \u062a\u0630\u0643\u0631: \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0648\u062d\u062f\u0647 \u0644\u0627 \u064a\u0643\u0641\u064a \u062f\u0648\u0646 \u062a\u062d\u0648\u064a\u0644\u0627\u062a.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. \u0642\u0627\u0631\u0646 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0628\u0627\u0644\u0623\u0647\u062f\u0627\u0641<\/h2>\n\n\n\n<p>\u0627\u0633\u0623\u0644:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0647\u0644 \u062d\u0642\u0642\u0646\u0627 \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0630\u064a \u0648\u0636\u0639\u0646\u0627\u0647\u061f<\/li>\n\n\n\n<li>\u0647\u0644 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0645\u0646\u0627\u0633\u0628\u0629\u061f<\/li>\n\n\n\n<li>\u0647\u0644 \u0627\u0644\u0639\u0627\u0626\u062f \u064a\u063a\u0637\u064a \u0627\u0644\u062a\u0643\u0644\u0641\u0629\u061f<\/li>\n<\/ul>\n\n\n\n<p>\u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0647\u064a \u0623\u0633\u0627\u0633 \u0627\u0644\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0635\u062d\u064a\u062d.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. \u0627\u062d\u0633\u0628 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\u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a<\/li>\n\n\n\n<li>\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0648\u0627\u0631\u062f\u0629<\/li>\n\n\n\n<li>\u0646\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621<\/li>\n<\/ul>\n\n\n\n<p>\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0647\u062a\u0645 \u0623\u0647\u0645 \u0645\u0646 \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0643\u0628\u064a\u0631\u0629 \u062f\u0648\u0646 \u0642\u064a\u0645\u0629.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7. \u0627\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0642\u0627\u062f\u0645\u0629<\/h2>\n\n\n\n<p>\u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0627\u0633\u062a\u0645\u0631 \u0645\u0639 \u0627\u0644\u0645\u0624\u062b\u0631\u064a\u0646 \u0627\u0644\u0623\u0641\u0636\u0644 \u0623\u062f\u0627\u0621\u064b<\/li>\n\n\n\n<li>\u0639\u062f\u0651\u0644 \u0627\u0644\u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629<\/li>\n\n\n\n<li>\u063a\u064a\u0651\u0631 \u0646\u0648\u0639 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0625\u0630\u0627 \u0644\u0632\u0645<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u062e\u0644\u0627\u0635\u0629<\/h2>\n\n\n\n<p>\u0627\u0644\u0646\u062c\u0627\u062d \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0645\u0624\u062b\u0631\u064a\u0646 \u0644\u0627 \u064a\u064f\u0642\u0627\u0633 \u0628\u0627\u0644\u0625\u0639\u062c\u0627\u0628\u0627\u062a \u0641\u0642\u0637\u060c \u0628\u0644 \u0628\u0627\u0644\u0623\u0631\u0642\u0627\u0645\u060c \u0648\u0627\u0644\u0639\u0627\u0626\u062f\u060c \u0648\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0647\u062f\u0627\u0641. \u0627\u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0635\u062d\u064a\u062d \u064a\u062d\u0648\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0645\u0646 \u062a\u062c\u0631\u0628\u0629 \u0625\u0644\u0649 \u0646\u0638\u0627\u0645 \u0646\u0627\u062c\u062d.<\/p>\n\n\n\n<p>\ud83d\udcda <strong>\u0645\u0635\u062f\u0631 \u062e\u0627\u0631\u062c\u064a \u0645\u0648\u062b\u0648\u0642:<\/strong><br>\u062f\u0644\u064a\u0644 Neil Patel \u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0627\u0644\u0645\u0624\u062b\u0631\u064a\u0646:<br><a>https:\/\/neilpatel.com\/blog\/influencer-marketing-metrics\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0642\u0628\u0644 \u0642\u064a\u0627\u0633 \u0627\u0644\u0646\u062a\u0627\u0626\u062c\u060c \u062a\u0623\u0643\u062f \u0623\u0648\u0644\u064b\u0627 \u0645\u0646 \u0623\u0646\u0643 \u062a\u0641\u0627\u0648\u0636\u062a \u0628\u0634\u0643\u0644 \u0635\u062d\u064a\u062d \u0645\u0639 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